SSL stands for Secure Sockets Layer, a global standard security technology that enables encrypted communication between a web browser and a web server. The primary reason why SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can access it. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.
Following are the reasons why an SSL certificate is a must:
Prevents Information Breach
When particular information is sent from one party to the other it goes through various parties and the chances of this information being stolen at these mid parties is really high if SSL is not applied. SSL encrypts the data in such a way that only intended party can understand it and thus it helps in securing and protecting your data.
Authentication of the Identity
SSL certificate authenticates the identity of your website. Verifying the identity is of utmost importance when we bring about the aspect of web security. Once your website is authenticated through SSL certificate the integrity of your website is verified and established.
Users will definitely trust an authenticated and a verified website. Now-a days users do take care of the security of their data and hence they trust a site which is SSL certified. This ensures more traffic on your website and definitely more sales.
When SSL is applied the speed is improved. Due to the improved speed and the verified nature of your website the visitors trust your website and visit it regularly which increases your SEO ranking. Who doesn’t want to be in the first page of Google?
Investing in an SSL certificate is always a smart decision it not only builds trust amongst your visitors but also has a potential to generate leads. At Bright Pixel, being one of the best SEO company in Pune and a Website Design Company in Pune, we take care of this aspect.